Privacy Policy

Effective Date: 11/01/2024
Last Updated: 10/23/2025

1. Introduction
Apex Window Treatments (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal information we obtain from visitors to our website apexwindowtreatments.com (the “Website”) and from our customers in Pennsylvania and New Jersey. By accessing or using our Website or purchasing our products or services, you acknowledge you have read, understood, and accepted this Privacy Policy.

2. Information We Collect
We may collect the following categories of personal information from you:

• Contact Information: Such as your name, mailing address, email address, phone number.
   
• Transactional Information: Products or services you purchase, delivery address, billing information (though we do not store full credit-card data ourselves; payment may be processed via a third-party payment processor).
   
• Website and Usage Information: IP address, browser type and version, operating system, pages you visit on our Website, the date and time of your visit, referral source, and similar technical/log data.
   
• Communications: Records of your communications with us (e.g., emails, phone calls) and any feedback you provide.
   
• Optional Information: If you choose to provide additional information (for example, preferences, request details for custom treatments) we collect that as well.
   

3. How We Collect Information
We collect personal information in the following ways:

• Directly from you when you fill out forms on our Website (e.g., requesting a quote, placing an order, subscribing to our email list).
   
• Automatically when you browse the Website via cookies and other tracking technologies (see Cookies and Tracking below).
   
• From third-party service providers (for example payment processors, shipping carriers, analytics providers) when needed to facilitate your order or service.
   
• From publicly available sources or third parties only as needed and permitted by law.
   

4. Use of Your Information
We use your personal information for the following purposes:

• To process and fulfill your orders (including delivery, billing, customer service).
   
• To communicate with you about your account, order status, updates, promotions (if you opt in).
   
• To improve and personalize your experience with our Website and services.
   
• To perform analytics, understand how our customers use the Website, and enhance our business operations.
   
• To comply with legal and regulatory requirements, or defend or enforce our rights.
   

5. Disclosure of Your Information
We may disclose your personal information as follows:

• To Service Providers: We share information with third-party vendors who help us in operating the Website, processing payments, shipping products, providing customer service, analytics, marketing (only if you’ve opted in).
   
• To Business Partners: With your consent or as described in this policy, we may share with partners for promotions or special offers.
   
• For Legal Reasons: We may disclose information as required by law (e.g., to comply with subpoenas, legal processes), to protect the rights, property or safety of Apex Window Treatments, our customers, or others.
   
• In the event of a Change of Ownership: If we sell or merge our business (or some part of it), your information may be transferred as part of that transaction — subject to this policy or notice at the time.
   

We do not sell your personal information to third parties for their own marketing purposes (unless we explicitly notify you and obtain your consent). If this changes, we will inform you and provide the ability to opt-out.

6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our Website, analyze usage, manage the Website and deliver marketing communications (if you opt in). You may refuse cookies via your browser settings — however, disabling cookies may impact your ability to use certain parts of the Website.

7. Data Retention
We retain your personal information only as long as necessary to fulfil the uses described in this policy, comply with our legal obligations, resolve disputes, enforce our agreements, and maintain business records. When data is no longer needed, we either securely delete or anonymize it.

8. Security
We implement reasonable administrative, technical and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration or destruction. However, no internet or electronic system is completely secure, so while we strive to protect your data, we cannot guarantee absolute security.

9. Your Rights / California & Other State Rights
Although we are focused on serving customers in Pennsylvania and New Jersey, certain state laws may provide you with rights regarding your personal information. For example, you may have the right to access, correct, delete, or restrict the processing of your personal information.
If you would like to exercise any of these rights, please contact us using the information in the “Contact Us” section below.

10. Children’s Privacy
Our Website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information without verifiable parental consent, we will take steps to delete it.

11. International Transfers
Our Website and servers operate in the United States. If we ever transfer your personal information outside of the U.S., we will ensure appropriate safeguards are in place.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top will reflect the last revision. When we make changes, we will notify you by posting the updated policy on the Website and updating the Effective Date. We encourage you to review this policy periodically.

13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:
Apex Window Treatments
[Insert Mailing Address]
Email: sales@apexwindowtreatments.com